About the company
Jappware is a software development company that delivers innovative and reliable digital solutions for international clients.
We specialize in end-to-end product development — from ideation and design to architecture, development, and DevOps support.
We are seeking for a Sales Development Representative (SDR) to help drive our continued growth and client success.SDR is responsible for generating qualified leads through outbound activities and maintaining a stable pipeline of prospects.
The SDR owns the lead generation process from prospect research to booked meetings.
The role focuses on database building, outreach execution, and triggering prospects to book a meeting.
Requirements
2–3 years of outbound experience in B2B lead generation
Experience working with outbound campaigns
Experience in IT outsourcing or service companies is preferred
Core Tools Knowledge
Candidates should have hands-on experience with:
LinkedIn Sales Navigator – prospect research and targeting
CRM systems (HubSpot or similar) – pipeline tracking
LinkedIn automation tools (LinkedinHelper preferable) – campaign execution
ChatGPT or similar AI tools – reply drafting and messaging optimization
Optional Tools
Experience with the following tools is considered a plus:
Apollo
Data enrichment tools
Prospecting databases
Key Responsibilities
1. Prospect Database Creation & Validation
Build highly targeted prospect databases aligned with defined ICP frameworks.
Responsibilities include:
Researching and identifying relevant product companies (50–1000 employees) within selected verticals
Building prospect lists using LinkedIn Sales Navigator, Apollo, or similar tools
Validating data quality (job titles, seniority level, company relevance, decision-making authority)
Applying Account-Based Marketing (ABM) logic when selecting prospects
Maintaining structured datasets inside CRM systems
2. ICP & Hypothesis Execution
Execute outbound campaigns targeting predefined ICP segments.
Responsibilities include:
Running outreach campaigns across different verticals and geographies
Testing messaging for different buyer personas
Validating different problem statements and value propositions
Tracking campaign performance and documenting results
Identifying patterns in reply behavior
3. Sequence Creation & Outreach Execution
Design and execute multi-touch outbound sequences across LinkedIn and email.
Responsibilities include:
Creating structured outreach sequences (5–7 touches)
Personalizing messages beyond basic tokens (name, company)
Adjusting messaging based on:
Technical vs operational personas
Startup vs enterprise companies
Using ChatGPT to assist with message drafting and reply optimization
Running A/B tests on messaging and sequence structure
4. Lead Communication & Qualification
Engage with prospects and move them toward qualified meetings.
Responsibilities include:
Advanced Responding to replies within campaigns
Conducting basic lead qualification
Scheduling meetings with relevant stakeholders
Maintaining accurate CRM records
Managing follow-ups and conversation tracking
What We Offer:
Challenging and innovative environment.
Dedicated budget for the SDR team to test different modern toolsets for automation
Flexible schedule and remote-friendly culture.
20 paid vacations and 15 sick leave days.
Quarterly budget for learning & development activities.
Team events, workshops, and internal tech meetups.
IT Club membership.
Our Mission:
To build innovative software in trustworthy partnerships.We aim to become a reliable and forward-thinking technology partner, helping businesses grow through innovation and mutual trust.
Our Values
Trust — Every successful partnership is built on openness, honesty, and sincerity.
Openness — We encourage people to share ideas freely and foster transparent communication.
Partnership — We treat our clients’ and teammates’ goals as our own.
Proactiveness — We act ahead of possible outcomes and anticipate challenges to deliver the best results.
Social Responsibility
At Jappware, we stand with our people and our country.
We proudly support Ukraine’s resilience, innovation, and global contribution to the IT community.
Through donations, volunteering, and social initiatives, we help strengthen our local communities and the nation’s future.
Jappware stands with Ukraine 🇺🇦 — Glory to Ukraine!
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